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Marketing

Stay in “The Zone”: Utilizing Your Unique Abilities

“Know thyself” –Socrates, Greek philosopher, died 399 BC Two years ago, I was fortunate enough to be able to obtain four tickets to..

August 4, 2016 with 0 Comments

Facebook Native Ad Shakeup: Will This Expose Publishing Shakedowns?

This past April, Facebook formally announced that it placed a new regulation in place for publishers who use the platform to distribute..

July 20, 2016 with 0 Comments

Video Content-Storytelling That Leads To Sales

There was a time in history when the only way to reach consumers was through newspaper, billboard, and magazine ads. Then, in the early to..

May 5, 2016 with 0 Comments

Facebook Instant Articles: Rejoice In Instant Mobile Publishing!

The publishing world is becoming a vastly differently landscape than it was a decade ago. Publishers and online marketers are..

April 8, 2016 with 0 Comments

Headlines And Content: Are Yours Playing Well Together?

You’ve read plenty of online article (or blog post) headlines that have made all sorts of claims and promises. Many of these..

March 30, 2016 with 0 Comments

Site Copy: How to Go from Yawns to Conversions

You’ve paid untold amounts of money to your digital advertising and design teams. You’ve brainstormed – maybe even..

March 23, 2016 with 0 Comments

25 Email Marketing Tips You Can Steal & Use Today (Part 2)

(Psst – if you haven’t read part one of this serious, you can do that here!) In part two we’re going to waste no time..

March 21, 2016 with 0 Comments

Shipping Boxes: How to Extract Every Drop of Revenue

As every retailer knows, there’s no such thing as taking a break from marketing. Marketing is crucial for keeping the brand at the..

March 16, 2016 with 0 Comments

25 Email Marketing Tips You Can Steal & Use Today (Part 1)

It’s the beginning of the year, a time when many business owners are re-evaluating what worked well the previous year, and deciding..

March 14, 2016 with 0 Comments

Your Analytics Data is Lying to You: How to Extract the Insights You Need

We all want to make better decisions and we are thankful for the power behind tools like Google Analytics and Mixpanel. However, we also..

March 7, 2016 with 0 Comments