Social Media Storytelling: How To Market With Empathy
“We’ve got what you’ve been looking for. Buy now!” “Hurry before they’re all gone! Pay here.”..
Marketing
Amazon Scams: How Scammers Swindle While Hurting The Brand
Amazon became the king of eCommerce retail for many reasons, including top-notch access and delivery of the most credible, high-quality..
How Pinterest Became More Shopper Friendly In 2016
Previously, if a consumer wanted to purchase a product they liked based on Pinterest board recommendations, they were forced to visit a..
Green Monday: Is Another Retail Holiday Really Necessary?
At all started innocently enough with Black Friday, the first Friday after Thanksgiving. Black Friday also notoriously noted the official..
Influencer Marketing: How to Leverage It for Traffic and Conversions
There’s all sorts of strategies that digital marketers use to create awareness in the minds of new brand consumers. In the past, they..
Local Done Right: How to Optimize Geo-Targeted Marketing
In the old days, marketers had a few choices at their disposal when they wanted to reach a geographic audience: They could buy ad..
ECommerce Fails: A Lighthearted Roundup Of Good Intentions Gone Bad
Online marketing goals. They all come down to generating attention and leads, but many of them generate attention for all the wrong..
Boring B2B Industries: You Can Attract Visitors to Your Site!
Some industries have all the fun… We see it all the time. There are always industries that seemingly attract site visitors like flies..
Paid or Organic Search: Which Strategy Is Best For Traffic?
If you’re marketing online, then you know that the key to conversions is by generating traffic to your eCommerce site. But how is..
Social Media Storytelling: What is It And is It Necessary?
Connecting with consumers used to be easy… at least that how it seems to your average retail marketing team. The formula was simple:..
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