Facebook Native Ad Shakeup: Will This Expose Publishing Shakedowns?
This past April, Facebook formally announced that it placed a new regulation in place for publishers who use the platform to distribute..
Marketing
Stay in “The Zone”: Utilizing Your Unique Abilities
“Know thyself” –Socrates, Greek philosopher, died 399 BC Two years ago, I was fortunate enough to be able to obtain four tickets to..
Video Content-Storytelling That Leads To Sales
There was a time in history when the only way to reach consumers was through newspaper, billboard, and magazine ads. Then, in the early to..
Facebook Instant Articles: Rejoice In Instant Mobile Publishing!
The publishing world is becoming a vastly differently landscape than it was a decade ago. Publishers and online marketers are..
Headlines And Content: Are Yours Playing Well Together?
You’ve read plenty of online article (or blog post) headlines that have made all sorts of claims and promises. Many of these..
Site Copy: How to Go from Yawns to Conversions
You’ve paid untold amounts of money to your digital advertising and design teams. You’ve brainstormed – maybe even..
25 Email Marketing Tips You Can Steal & Use Today (Part 2)
(Psst – if you haven’t read part one of this serious, you can do that here!) In part two we’re going to waste no time..
Shipping Boxes: How to Extract Every Drop of Revenue
As every retailer knows, there’s no such thing as taking a break from marketing. Marketing is crucial for keeping the brand at the..
25 Email Marketing Tips You Can Steal & Use Today (Part 1)
It’s the beginning of the year, a time when many business owners are re-evaluating what worked well the previous year, and deciding..
Your Analytics Data is Lying to You: How to Extract the Insights You Need
We all want to make better decisions and we are thankful for the power behind tools like Google Analytics and Mixpanel. However, we also..
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Commentary & Insights for Online Retailers