eCommerce Insiders

Paid Search

How to Win More Clicks and Conversions with Google Shopping Campaigns

According to Statista, there are 191 million online buyers in the US today. This number is likely to rise to 215.5 million in just 4 short..

December 5, 2014 with 0 Comments

5 Ways to Prepare for the Black Friday Madness

Black Friday is coming. And with this Goliath shopping day and Cyber Monday only a few weeks away (November 28 and December 1st,..

November 5, 2014 with 1 Comment

Beginner’s Guide to Measuring Ad Spending and Wasting Less Money

Driving traffic to your e-commerce site is one of the biggest challenges that retailers face. You are constantly bombarded with options..

October 7, 2014 with 0 Comments

Where Will Your Traffic Come From?

Starting a business is fun, exhilarating, yet at the same time, quite daunting. There are so many nagging doubts in our heads. Some of..

October 1, 2014 with 2 Comments

5 Google Analytics Reports to Help You Make Better Marketing Decisions

Let’s be honest, the sheer amount of information available within Google Analytics can be intimidating. But to many ecommerce owners,..

September 3, 2014 with 0 Comments

Google Shopping : 3 Steps for Sweet Success

Remember earlier this year, when Google announced that they were changing the game for retailers using Google Shopping…again? But how..

August 12, 2014 with 0 Comments

Streamlined Product Advertising with New Google Shopping Campaigns

It’s been less than 2 years since Google Shopping became a fully paid advertising platform for retail advertisers. Prior to that,..

April 10, 2014 with 0 Comments

Remarketing – Worth Every Penny

While preparing for a Retailer Web Clinic, someone equated the topic of “Remarketing Resolutions” to the idea of helping retailers..

March 27, 2014 with 0 Comments

When Should Retailers Start Using PPC?

I know. It’s the question I have been asking myself too. Where will my first sale come from? The anticipation of that first order coming..

January 27, 2014 with 1 Comment

3 Major Paid Search Lessons Retailers Learned in 2013

The past year has been full of changes in the paid search landscape. Some experts estimate over 1,000 changes in the last year alone! From..

December 18, 2013 with 0 Comments
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