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Emotional Triggers: How To Stop Wasting Money On PPC Ads!

PPC ads. When’s the last time that you’ve taken a moment to truly read and observe what they’re trying to convey? If..

January 3, 2018 with 0 Comments

3 Types Of Digital Marketing Outreach: A Refresher

As the old adage goes, one must get from point A to point B. The same rings true in marketing. eCommerce marketers have no choice but to..

November 8, 2017 with 1 Comment

PPC Ad Copy: How To Avoid Torching Your Marketing Budget

Digital advertising doesn’t work! I’ve invested all kinds of money into ppc ads, and it was a complete waste of time!..

October 4, 2017 with 0 Comments

Best eCommerce Websites: Grainger Gets It Done for B2B Retail

Have you considered business customers as a market for your online retail venture? “B2B retail” is all about you as a business..

July 7, 2017 with 2 Comments

Local Done Right: How to Optimize Geo-Targeted Marketing

In the old days, marketers had a few choices at their disposal when they wanted to reach a geographic audience: They could buy ad..

November 2, 2016 with 0 Comments

Paid or Organic Search: Which Strategy Is Best For Traffic?

If you’re marketing online, then you know that the key to conversions is by generating traffic to your eCommerce site. But how is..

October 5, 2016 with 0 Comments

How PPC Propels Small Retailers To The Front Of The Line

Does your marketing team worry that for all of their blogging and social media campaigns, they’re not realizing the type of reach or..

September 16, 2016 with 0 Comments

15 Courses and Resources to Help You Promote Your Store

There are two things that can make or break your ecommerce business: The first one is customer service. I’m sure you know very well that..

September 14, 2015 with 0 Comments

5 Mistakes That Will Cost You Google Shopping Clicks

The ability to promote products directly to Google users sounded like a dream come true, right? No more trying to squeeze all the..

June 4, 2015 with 0 Comments

Improving Google Shopping Performance with Optional Feed Attributes

If you tend to avoid touching your product feed with a 10-foot pole, you’re not alone. Feed-based pay-per-click models like Google..

April 7, 2015 with 1 Comment
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