eCommerce Insiders

Lifetime Value

10 Commandments to Manage Your Digital PR

Managing your digital PR is a chore that has become increasingly more challenging. But there are some simple and effective ways to tame..

July 23, 2015 with 1 Comment

How to Increase Average Order Size with Upsells and Cross-sells

Here’s something I think we can both agree on: There’s nothing else you want more than to make more sales. You want to increase the..

July 15, 2015 with 0 Comments

6 Psychological Pricing Strategies That Can Help Increase Your Revenue

I don’t know if this story is true but… Apparently the company that developed the first bread maker had a problem. Initial sales were..

July 9, 2015 with 0 Comments

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

How to Encourage Customer-Generated Content for Your Ecommerce Brand

Sometimes bringing an ecommerce campaign to life requires more than just offering rewards to your customers. In order to truly make the..

May 8, 2015 with 0 Comments

The Art and Science of the Up-Sell and Cross-Sell

“Do you want fries and a drink with that?” The hamburger combo might be the most popular upsell of all time, and it works..

May 5, 2015 with 0 Comments

5 Upselling Tips to Increase Your eCommerce Sales

You want to increase your eCommerce revenues? You can go for the painstakingly pricey and time-consuming method of advertising to win new..

April 24, 2015 with 0 Comments

13 Tactics That Will Improve Your Customer Lifetime Value This Week

You know how important customer lifetime value is, and I’m sure you’re always eager to improve this number. We tend to measure..

April 10, 2015 with 0 Comments

Turning Content into Customers

Your company’s blog is a necessity. That much you know – it’s been said by every marketing expert you’ve ever consulted. There’s..

February 18, 2015 with 0 Comments

Year-Round Reasons to Promote Gift Card Sales

In the past, customers clumsily purchased gifts for their loved ones and hoped in vain that they choose an acceptable gift. This often led..

February 3, 2015 with 0 Comments
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