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5 Types of Ecommerce Customers Who Benefit from Loyalty Programs

Customer loyalty is a powerful force in the world of ecommerce. Although at times it may appear elusive, brand loyalty can be carefully..

July 24, 2014 with 0 Comments

How Authenticity Can Help You Score More Sales and Customers

Are you getting the results you want from your social media? If you aren’t, maybe its because you aren’t coming across as..

July 22, 2014 with 0 Comments

Secrets of Successful Subscription-based Business in Retail

A subscription-based business can help eCommerce retailers build a guaranteed monthly income, sourced from a core set of loyal customers...

March 26, 2014 with 3 Comments

How to Set Up Your First Retargeting Advertising Campaign in 30 Minutes

The benefits behind retargeting advertising are pretty obvious and we see more and more advertisers starting to take advantage of this..

January 27, 2014 with 0 Comments

Retargeting Advertising 101 and How it Could Help Your Business

An average website has a bounce rate of 60-70% but what if you had an opportunity to convert some of those prospects into actual customers?..

December 13, 2013 with 0 Comments

Subscription Commerce: The Pros, Cons and Why I Started a SubCom Business

So here’s the news: as of this week I am completely changing my ecommerce business model. I hinted about it a couple of weeks ago while..

September 15, 2013 with 1 Comment

Persuasion Principles to Increase eCommerce Retail Conversion Rate: Part 2

As mentioned in part 1 of this retail persuasion series, your ecommerce retail success is dependent upon persuading customers to buy and..

July 1, 2013 with 0 Comments

Persuasion Principles for eCommerce Retailers: Part 1

As a marketing guy, I’ve found great inspiration in Robert Cialdini’s landmark book, Influence: The Psychology of Persuasion...

June 24, 2013 with 0 Comments

Using Mobile to Boost Repeat Customers

If mobile hasn’t taken off for your ecommerce site, a mindset change may help.  Here it is: mobile as a tool for existing customers...

May 13, 2013 with 0 Comments

Target ROI Considerations for eCommerce Retailers

How much can you afford to spend on advertising?  eCommerce retailers are usually quick to blurt out their most desired target ROI. All..

January 28, 2013 with 0 Comments
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