Lifetime Value

10 Commandments to Manage Your Digital PR

Managing your digital PR is a chore that has become increasingly more challenging. But there are some simple and effective ways to tame..

July 23, 2015 with 1 Comment

Here’s something I think we can both agree on: There’s nothing else you want more than to make more sales. You want to increase the..

July 15, 2015 with 0 Comments

I don’t know if this story is true but… Apparently the company that developed the first bread maker had a problem. Initial sales were..

July 9, 2015 with 0 Comments

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

Sometimes bringing an ecommerce campaign to life requires more than just offering rewards to your customers. In order to truly make the..

May 8, 2015 with 0 Comments

“Do you want fries and a drink with that?” The hamburger combo might be the most popular upsell of all time, and it works..

May 5, 2015 with 0 Comments

You want to increase your eCommerce revenues? You can go for the painstakingly pricey and time-consuming method of advertising to win new..

April 24, 2015 with 0 Comments

You know how important customer lifetime value is, and I’m sure you’re always eager to improve this number. We tend to measure..

April 10, 2015 with 0 Comments

Your company’s blog is a necessity. That much you know – it’s been said by every marketing expert you’ve ever consulted. There’s..

February 18, 2015 with 0 Comments

In the past, customers clumsily purchased gifts for their loved ones and hoped in vain that they choose an acceptable gift. This often led..

February 3, 2015 with 0 Comments