Conversion Rate

You’ve Got 3 Seconds: How eCommerce Vendors are Losing Shoppers

Two recent studies into eCommerce website load times have revealed that many online retailers are failing to provide a fast and responsive..

October 18, 2013 with 0 Comments

First visit = Purchase I wonder how many people still believe that that’s how it goes. Probably many. In reality, this process looks..

October 10, 2013 with 0 Comments

The latest in our series on best eCommerce websites looks at Australian-based custom-made shoe internet retailer, Shoes of Prey. Never mind..

September 16, 2013 with 2 Comments

Most product descriptions you read online suck. It’s so common these days to arrive at a site with a credit card at hand ready to buy..

July 26, 2013 with 1 Comment

As mentioned in part 1 of this retail persuasion series, your ecommerce retail success is dependent upon persuading customers to buy and..

July 1, 2013 with 0 Comments

As a marketing guy, I’ve found great inspiration in Robert Cialdini’s landmark book, Influence: The Psychology of Persuasion…

June 24, 2013 with 0 Comments

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg -..

May 30, 2013 with 0 Comments

As much as I love eCommerce, I seem to have sided with the enemy of Internet retailing. I’ve had an Amazon Prime membership for..

May 6, 2013 with 0 Comments

You’re an online store owner and you care about your site, its traffic, popularity and naturally sales. You want it to perform at the..

March 22, 2013 with 1 Comment

(This is the second part in the series on shopping cart abandonment. You can find the previous post here) Customers will leave your store..

January 21, 2013 with 1 Comment