Facebook Native Ad Shakeup: Will This Expose Publishing Shakedowns?
This past April, Facebook formally announced that it placed a new regulation in place for publishers who use the platform to distribute..
Social
How to Use Fan Enthusiasm to Boost Sales
As ecommerce marketers, you’re constantly brainstorming ways to boost your sales conversions and generate more revenue. After all,..
Video Content-Storytelling That Leads To Sales
There was a time in history when the only way to reach consumers was through newspaper, billboard, and magazine ads. Then, in the early to..
Facebook Instant Articles: Rejoice In Instant Mobile Publishing!
The publishing world is becoming a vastly differently landscape than it was a decade ago. Publishers and online marketers are..
Shipping Boxes: How to Extract Every Drop of Revenue
As every retailer knows, there’s no such thing as taking a break from marketing. Marketing is crucial for keeping the brand at the..
Testimonials: Your Customer-Sourced Retailer Proof Of Concept
Before the age of online reviews, there were the days of the good-old-fashioned testimonial. You probably remember those: They were the..
Socially Responsible Marketing: A Win-Win for Brands and Consumers
According to the Harvard Business Review, socially responsible marketing, also known as ethical consumerism, is defined as: The broad label..
Live Streaming – Is It Worth Considering for Your Business?
Earlier this year, two live streaming apps were launched within days of each other – Meerkat and Periscope. What was thought to be an..
The Secret Sauce Your Segmentation Efforts Are Missing
How’s your list looking these days? Don’t tell me you don’t have one. And please, don’t say it isn’t segmented. Ecommerce thrives..
3 Social Media Gold Mines for Online Businesses
Marketing your company and maintaining a presence on social media has always been good for business. It gets your brand seen and provides..
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Commentary & Insights for Online Retailers