How’s your list looking these days? Don’t tell me you don’t have one. And please, don’t say it isn’t segmented. Ecommerce thrives..
In the old days, marketers had a few choices at their disposal when they wanted to reach a geographic audience: They could buy ad..
The dawn of mobile is definitely here. Mobile has grown tremendously over recent years and it is now being used more than ever to browse..
Have you considered business customers as a market for your online retail venture? “B2B retail” is all about you as a business..
The past year has been full of changes in the paid search landscape. Some experts estimate over 1,000 changes in the last year alone! From..
One of my favorite songs of all time is “It’s the End of the World as We Know It” by R.E.M. It seems to embody the fervor and..
If mobile hasn’t taken off for your ecommerce site, a mindset change may help. Here it is: mobile as a tool for existing customers...
At the Magento Commerce conference earlier this month, I sat in on an SEM-focused session. When asked about Enhanced Campaigns, one..