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Terri Scott

About Terri Scott

Terri is a content marketing storyteller and strategist. She teaches marketing and entrepreneurship through stories for marketers of all stripes. Her specialty is creating narrative and she writes essays and memoir in her spare time.

How to Motivate Customers to Greater Spending

Most e-retailers in 2016 understand that it’s going to take a lot more than throwing up a website filled with product photos to..

September 14, 2016 with 0 Comments

Ecommerce Branding: Create a Narrative That Sets You Apart

Think back to the last time someone needed to sneeze, or blow their nose. Chances are good that they’ve probably asked you (or..

September 9, 2016 with 0 Comments

Case Studies: How To Prove Your Products Rock!

Imagine that your site shoppers are this close to making a buying decision, but they’re not quite sure. They need a little something..

September 7, 2016 with 0 Comments

How to Create Magnetic Blog Posts for Your Subscribers

Marketing teams constantly brainstorm new and exciting ways to connect with their audience of shoppers and loyal customers. Blogs are..

August 31, 2016 with 0 Comments

CTAs: The Sales Closer That’s Dying To Be Used

In a perfect world, your shoppers would intuitively understand that after looking at the photos, and after reading your website’s..

August 24, 2016 with 0 Comments

How to Use Fan Enthusiasm to Boost Sales

As ecommerce marketers, you’re constantly brainstorming ways to boost your sales conversions and generate more revenue. After all,..

August 17, 2016 with 0 Comments

Amazon Business: What’s Involved, And How To Gain B2B Benefits

  With its former identity as Amazon Supply, Amazon Business offered wholesale and spot-purchase capabilities to businesses. At that..

August 10, 2016 with 0 Comments

Loyalty Programs: Are They Honestly A Waste Of Time And Money?

Loyalty programs are used in almost every industry imaginable, and they’re certainly used in the retail industry. Loyalty programs..

August 3, 2016 with 0 Comments

Amazon eMeal Planning’s Virgin Voyage: Will It Triumph?

It’s official: Amazon has launched a new service offering that stands to further cement the company as a lifestyle brand for..

July 29, 2016 with 0 Comments

Facebook Native Ad Shakeup: Will This Expose Publishing Shakedowns?

This past April, Facebook formally announced that it placed a new regulation in place for publishers who use the platform to distribute..

July 20, 2016 with 0 Comments
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