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Terri Scott

About Terri Scott

Terri is a content marketing storyteller and strategist. She teaches marketing and entrepreneurship through stories for marketers of all stripes. Her specialty is creating narrative and she writes essays and memoir in her spare time.

Facebook Says Enough to Engagement Begging and Newsfeed Clutter

Facebook’s Mark Zuckerberg has had enough! He’s decided to rip the rug out of his internationally-dominate social media..

February 8, 2018 with 0 Comments

How Do Big Retailers Justify Their Arguments Against SEO?

Marketers need to be very clear about one thing: SEO, commonly known as organic search, is just as important of a digital marketing..

February 2, 2018 with 0 Comments

Emotional Triggers: How To Stop Wasting Money On PPC Ads!

PPC ads. When’s the last time that you’ve taken a moment to truly read and observe what they’re trying to convey? If..

January 3, 2018 with 0 Comments

Walmart vs. Amazon: Is Walmart’s Latest Play to Compete too Risky?

Walmart is becoming increasingly aggressive in edging ahead of its greatest competitor, Amazon. According to the Washington Post: The $600..

December 20, 2017 with 0 Comments

5 Questions To Help Avoid Influencer Marketing Mishaps

Influencer marketing is currently all the rage, and for good reason. Much like affiliate marketers, influencer marketers help companies..

December 6, 2017 with 0 Comments

Retargeting: Why It’s Still Ascendant In Relevancy

Retargeting is a term referring to the practice which allows marketers to reach consumers that they have previously had interactions with..

November 15, 2017 with 0 Comments

3 Types Of Digital Marketing Outreach: A Refresher

As the old adage goes, one must get from point A to point B. The same rings true in marketing. eCommerce marketers have no choice but to..

November 8, 2017 with 1 Comment

Facebook Video Marketing For The Win!

In the beginning of the second millennial decade, there was a popular saying among marketers: “Content is king!” And when they..

November 1, 2017 with 1 Comment

Unique Selling Proposition: Why Should They Buy Your Product?

Think of all the millions and bajillions of products for sale on a plethora of eCommerce sites. Many of them, if not most of them, are..

October 25, 2017 with 0 Comments

Marketing Campaign Failure: Learn From These 3 Mistakes

Why did your last marketing campaign fail? Or worse, are you suffering from marketing failures, quarter after quarter? It’s been said..

October 18, 2017 with 0 Comments
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