Retargeting is a term referring to the practice which allows marketers to reach consumers that they have previously had interactions with..
As the old adage goes, one must get from point A to point B. The same rings true in marketing. eCommerce marketers have no choice but to..
In the beginning of the second millennial decade, there was a popular saying among marketers: “Content is king!” And when they..
Think of all the millions and bajillions of products for sale on a plethora of eCommerce sites. Many of them, if not most of them, are..
Why did your last marketing campaign fail? Or worse, are you suffering from marketing failures, quarter after quarter? It’s been said..