eCommerce Insiders

Why Your Product Copy Doesn’t Convert, and How to Fix It

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

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Using Urgency to Create Conversions Without Sounding Sleazy

Using Urgency to Create Conversions Without Sounding Sleazy

No one wants to come off as a sleaze. You’re building a brand, and if you sound like someone who’s just out to make a buck, it’s..

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Using Color Psychology to Increase Your eCommerce Sales

Using Color Psychology to Increase Your eCommerce Sales

For eCommerce retailers, persuasion plays a critical role in making shoppers make the buy decision. And since we are visual creatures,..

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7 Ways to Improve Checkout Experience and Reduce Cart Abandonment

7 Ways to Improve Checkout Experience and Reduce Cart Abandonment

You know… According to Listrak’s daily report, the shopping cart abandonment rate is at a staggering 83.89%! And even though the..

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How to Create Successful Collaborations with Online Influencers (PT 1/2)

How to Create Successful Collaborations with Online Influencers (PT 1/2)

If you’ve spent a few hours on Instagram, it’s easy to see that the way we market and advertise products has changed. Gone are the..

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Ecommerce Bootcamp

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