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Fake Online Reviews: New Schemes, Decreased Confidence

Online reviews are relied upon heavily by eCommerce shoppers to help make important buying decisions. Marketers know this, and in order to..

February 22, 2018 with 0 Comments

Facebook Says Enough to Engagement Begging and Newsfeed Clutter

Facebook’s Mark Zuckerberg has had enough! He’s decided to rip the rug out of his internationally-dominate social media..

February 8, 2018 with 0 Comments

Emotional Triggers: How To Stop Wasting Money On PPC Ads!

PPC ads. When’s the last time that you’ve taken a moment to truly read and observe what they’re trying to convey? If..

January 3, 2018 with 0 Comments

Walmart vs. Amazon: Is Walmart’s Latest Play to Compete too Risky?

Walmart is becoming increasingly aggressive in edging ahead of its greatest competitor, Amazon. According to the Washington Post: The $600..

December 20, 2017 with 0 Comments

Retargeting: Why It’s Still Ascendant In Relevancy

Retargeting is a term referring to the practice which allows marketers to reach consumers that they have previously had interactions with..

November 15, 2017 with 0 Comments

Facebook Video Marketing For The Win!

In the beginning of the second millennial decade, there was a popular saying among marketers: “Content is king!” And when they..

November 1, 2017 with 1 Comment

PPC Ad Copy: How To Avoid Torching Your Marketing Budget

Digital advertising doesn’t work! I’ve invested all kinds of money into ppc ads, and it was a complete waste of time!..

October 4, 2017 with 0 Comments

Amazon Prime Day 2017: Revenues Gained, Lessons Learned

Amazon Prime Day’s 2017 shopping event marks the third year that Amazon fans were able to participate in the infamous shopping..

September 7, 2017 with 0 Comments

Amazon Bites Into The Grocery Sector With Whole Foods Buyout

As of August 28th, 2017, the news that’s set the eCommerce and grocery sectors on fire will become official: Amazon will have..

August 28, 2017 with 0 Comments

Instagram is a Great Advertising Channel to Invest In

  Instagram’s History of Growth and Success Instagram boasts more than 600 million users worldwide, including 300 million daily..

April 6, 2017 with 4 Comments
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