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Ecommerce Vacations: More Efficient Than Travel Agents?

Up until the last 20 years, if a traveler wanted to book anything from a simple airline ticket to a grand vacation package, their primary..

March 14, 2018 with 0 Comments

Crush 2018 by Investing in Your Strengths

There’s no way you could have gotten to where you are today without the unique strengths that set you apart. The problem is, many..

January 10, 2018 with 0 Comments

Walmart vs. Amazon: Is Walmart’s Latest Play to Compete too Risky?

Walmart is becoming increasingly aggressive in edging ahead of its greatest competitor, Amazon. According to the Washington Post: The $600..

December 20, 2017 with 0 Comments

5 Questions To Help Avoid Influencer Marketing Mishaps

Influencer marketing is currently all the rage, and for good reason. Much like affiliate marketers, influencer marketers help companies..

December 6, 2017 with 2 Comments

Retargeting: Why It’s Still Ascendant In Relevancy

Retargeting is a term referring to the practice which allows marketers to reach consumers that they have previously had interactions with..

November 15, 2017 with 0 Comments

3 Types Of Digital Marketing Outreach: A Refresher

As the old adage goes, one must get from point A to point B. The same rings true in marketing. eCommerce marketers have no choice but to..

November 8, 2017 with 3 Comments

Facebook Video Marketing For The Win!

In the beginning of the second millennial decade, there was a popular saying among marketers: “Content is king!” And when they..

November 1, 2017 with 1 Comment

Unique Selling Proposition: Why Should They Buy Your Product?

Think of all the millions and bajillions of products for sale on a plethora of eCommerce sites. Many of them, if not most of them, are..

October 25, 2017 with 1 Comment

Marketing Campaign Failure: Learn From These 3 Mistakes

Why did your last marketing campaign fail? Or worse, are you suffering from marketing failures, quarter after quarter? It’s been said..

October 18, 2017 with 0 Comments

PPC Ad Copy: How To Avoid Torching Your Marketing Budget

Digital advertising doesn’t work! I’ve invested all kinds of money into ppc ads, and it was a complete waste of time!..

October 4, 2017 with 0 Comments