Merchandising / Design

6 Characteristics of a Good Product Description

Most product descriptions you read online suck. It’s so common these days to arrive at a site with a credit card at hand ready to buy..

July 26, 2013 with 1 Comment

I guess there is no point in pretending… running an Ecommerce store is hard. I mean, really hard. Setting up a store is no longer enough..

July 11, 2013 with 0 Comments

As mentioned in part 1 of this retail persuasion series, your ecommerce retail success is dependent upon persuading customers to buy and..

July 1, 2013 with 0 Comments

As a marketing guy, I’ve found great inspiration in Robert Cialdini’s landmark book, Influence: The Psychology of Persuasion…

June 24, 2013 with 0 Comments

Warby Parker – the online eyewear manufacturer and retailer – inspire gushes of admiration and that thrilling sense of entrepreneurial..

June 10, 2013 with 0 Comments

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg -..

May 30, 2013 with 0 Comments

If mobile hasn’t taken off for your ecommerce site, a mindset change may help. Here it is: mobile as a tool for existing customers…

May 13, 2013 with 0 Comments

As much as I love eCommerce, I seem to have sided with the enemy of Internet retailing. I’ve had an Amazon Prime membership for..

May 6, 2013 with 0 Comments

You’re an online store owner and you care about your site, its traffic, popularity and naturally sales. You want it to perform at the..

March 22, 2013 with 1 Comment

Customers are the lifeblood of any eCommerce site. They are the ones who can make or break your business, simply by buying from you or..

March 6, 2013 with 0 Comments