Loyalty

How to Develop a Value Proposition in eCommerce

If there is one term equally overused and meaningless as “Content is King”, it most certainly is “Offer Value”…

November 26, 2012 with 3 Comments

Customer service – truly great customer service – can really change the way people look at your company, or at your brand…

November 9, 2012 with 0 Comments

By the end of this post you should have at least one idea to revitalize your loyalty program. A common misconception that I come across..

November 6, 2012 with 0 Comments

Take a look at these numbers: “48% of small business owners say what they need most to stay afloat through the recession is “more..

October 25, 2012 with 1 Comment

Online advertisers tend to fall into several distinct business models. The first major classification involve the front-end offer. Is it a..

September 17, 2012 with 0 Comments

In the past years online retailers have shown little attention for delivering great customer service. A Limelight survey from 2011 which..

September 4, 2012 with 0 Comments

Empathy. Empathy is the #1 tool of loyalty programs. Not a certain technology, or a formula, or a metric. Granted, these tools help, but..

August 8, 2012 with 0 Comments

Google recently introduced their Trusted Stores program for online retail merchants. Early access users have noticed great results…

August 1, 2012 with 1 Comment