eCommerce Insiders

Loyalty

Why Price Anchoring Is a Bad Idea for Businesses

Every weekend, some retail chain seems to be advertising “The biggest sale of the year.” At one time, those words were enough to bring..

August 12, 2015 with 0 Comments

Goober Pyle’s Customer-Centric Marketing Secrets

It’s true that everyone wants to provide great customer service and have repeat business from those customers. Marketers tout on a..

August 7, 2015 with 0 Comments

10 Commandments to Manage Your Digital PR

Managing your digital PR is a chore that has become increasingly more challenging. But there are some simple and effective ways to tame..

July 23, 2015 with 1 Comment

Personalization Offers New Way of Organizing Ecommerce Customer Journey

Ecommerce sites exist to help customers find the products they’re looking for. User-friendly site navigation and high-quality search are..

July 22, 2015 with 0 Comments

4 Apps to Help You Deliver Better Customer Service

Our smartphones are next to us throughout most of the day giving us the opportunity to make phone calls, browse the internet or email..

July 21, 2015 with 0 Comments

Is Your Brand Voice Killing Your Content Marketing?

Content marketing works best when you focus on what you say and how you say it. Did you know that you can actually guess a person’s..

July 15, 2015 with 4 Comments

How to Increase Average Order Size with Upsells and Cross-sells

Here’s something I think we can both agree on: There’s nothing else you want more than to make more sales. You want to increase the..

July 15, 2015 with 0 Comments

6 Psychological Pricing Strategies That Can Help Increase Your Revenue

I don’t know if this story is true but… Apparently the company that developed the first bread maker had a problem. Initial sales were..

July 9, 2015 with 0 Comments

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

5 Ways to Deliver Proactive Customer Service in Ecommerce

The pressure to deliver exceptional customer service is huge: 83% of customers need help to complete an online purchase. And 70% of sales..

June 2, 2015 with 0 Comments
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