eCommerce Insiders

Conversion Rate

6 Characteristics of a Good Product Description

6 Characteristics of a Good Product Description

Most product descriptions you read online suck. It’s so common these days to arrive at a site with a credit card at hand ready to buy.. Read More…

July 26, 2013 with 0 Comments
Persuasion Principles to Increase eCommerce Retail Conversion Rate: Part 2

Persuasion Principles to Increase eCommerce Retail Conversion Rate: Part 2

As mentioned in part 1 of this retail persuasion series, your ecommerce retail success is dependent upon persuading customers to buy and..

July 1, 2013 with 0 Comments
Persuasion Principles for eCommerce Retailers: Part 1

Persuasion Principles for eCommerce Retailers: Part 1

As a marketing guy, I’ve found great inspiration in Robert Cialdini’s landmark book, Influence: The Psychology of Persuasion…

June 24, 2013 with 0 Comments
Conversion Rate Optimization for Retailers – The Complete Beginners Guide

Conversion Rate Optimization for Retailers – The Complete Beginners Guide

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg -..

May 30, 2013 with 0 Comments
Copy Crutchfield to Beat Amazon with Value over Price

Copy Crutchfield to Beat Amazon with Value over Price

As much as I love eCommerce, I seem to have sided with the enemy of Internet retailing.  I’ve had an Amazon Prime membership for..

May 6, 2013 with 0 Comments
How Your Ecommerce Store Can Compete with Giants Like Amazon

How Your Ecommerce Store Can Compete with Giants Like Amazon

You’re an online store owner and you care about your site, its traffic, popularity and naturally sales. You want it to perform at the..

March 22, 2013 with 0 Comments
Email Remarketing: How to Recover Abandoned Shopping Carts

Email Remarketing: How to Recover Abandoned Shopping Carts

(This is the second part in the series on shopping cart abandonment. You can find the previous post here) Customers will leave your store..

January 21, 2013 with 1 Comment
Shopping Cart Abandonment: Is It Really That Bad?

Shopping Cart Abandonment: Is It Really That Bad?

(This is part one of a series of posts discussing shopping cart abandonment). On average 71% of your customers will abandon a shopping cart..

December 17, 2012 with 0 Comments
4 Profit Levers for eCommerce Growth

4 Profit Levers for eCommerce Growth

The new year is approaching — time to plan some resolutions for your online store.  What follows are four substantial profit levers..

December 17, 2012 with 0 Comments
Mobile Shopping Payment Methods Nightmare Solved in 2 Steps

Mobile Shopping Payment Methods Nightmare Solved in 2 Steps

Mobile shopping is no fun. This is a problem for online retailers as mobile devices are becoming our primary connection to the Internet…

November 8, 2012 with 0 Comments