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About Ruben Ugarte

Ruben Ugarte is a Web Analytics Consultant who has helped companies of all sizes grow through the use of analytics. If you have any questions around how you can use analytics or even how to use tools like Mixpanel or Segment, get in touch with him!

Fixing Shopping Cart Abandonment in Mobile Devices

We all have heard about shopping cart abandonment rates and different ways to improve them. We even have written two great articles around..

August 7, 2014 with 0 Comments

Understanding Omnichannel Strategies and How it Affects You

Your customers are interacting with your brand in all kinds of different ways. They read your Twitter updates, watch your videos and share..

August 6, 2014 with 0 Comments

Social E-commerce 101: What Is It and Why You Should Care

We all know about how important social media is to businesses but this post is not about that. This post is about a new aspect of social..

August 4, 2014 with 0 Comments

How Authenticity Can Help You Score More Sales and Customers

Are you getting the results you want from your social media? If you aren’t, maybe its because you aren’t coming across as..

July 22, 2014 with 0 Comments

Is Video Marketing Useful for Your eCommerce Website?

Video marketing is new “hot” topic today as more companies start to look at creating comprehensive content marketing..

July 19, 2014 with 1 Comment

Bitcoin 101: Should Your Store Accept it?

2013 was a huge year for Bitcoin after the crypotcurrency reached over $1000 in worth. This meteoric rise captured the attention of the..

July 15, 2014 with 0 Comments

4 Things You can Learn From E-commerce Startup Birchbox

Birchbox, which we covered extensively back in April, is one of the hottest e-commerce startups right now, valued at close to $485 million..

June 30, 2014 with 0 Comments

Your Website is Annoying Your Customers and Hurting Your Conversions [But You Can Fix It]

Your website is probably annoying your customers right now and its not your design and how well your describe your products. Your customers..

June 24, 2014 with 2 Comments

7 Must-Read Resources for Growing Your E-commerce Business

Growing an e-commerce store is part art and part science. As business owners, we know that we should be constantly reading about new ideas..

June 17, 2014 with 1 Comment

Understanding the Art of Value-Based Pricing: A Beginners Guide

Pricing is one of the toughest challenges that companies face when launching new products. We all have a tedency to price our products too..

May 23, 2014 with 0 Comments
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