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About Ruben Ugarte

Ruben Ugarte is a Web Analytics Consultant who has helped companies of all sizes grow through the use of analytics. If you have any questions around how you can use analytics or even how to use tools like Mixpanel or Segment, get in touch with him!

The Billion Dollar Question: Are Flash Sales Effective?

The flash sale model is one of the most controversial business models for e-commerce stores. You can find dozens of polarizing stories of..

March 11, 2015 with 2 Comments

Twitter’s Buy Now Rollout and What It Means for Ecommerce

With over 250 million users, Twitter is definitely a powerhouse social media platform. This is why Twitters recent announcement that users..

March 9, 2015 with 0 Comments

3 Case Studies: Creating a Mobile Checkout Flow That Makes You Money

Getting a customer through the checkout is one of the biggest challenges online retailers face. There’s a lot to be said around..

November 6, 2014 with 0 Comments

A Crash-Course on Lifetime Customer Value

You’re spending all of your energy acquiring new customers, creating new products, and simply trying to stay afloat in..

November 4, 2014 with 0 Comments

Setting Up a Customer Service “War Room”

Customer service is one of the most important things you can do to improve your bottom line. Some companies are even setting up “war..

October 30, 2014 with 0 Comments

Think Like a Googler: 4 Ways to Improve Your Site Search

Searching for things online is something we do every single day. We are constantly using Google to find new content or even to just find..

October 24, 2014 with 0 Comments

Beginner’s Guide to Measuring Ad Spending and Wasting Less Money

Driving traffic to your e-commerce site is one of the biggest challenges that retailers face. You are constantly bombarded with options..

October 7, 2014 with 0 Comments

5 Reasons You Should Start Using Bundles To Increase Revenue

Bundling is one of the best ways to increase your average sale price and yet retailers tend to ignore it. However, the rise of..

October 3, 2014 with 0 Comments

Growing Your Business Internationally: 4 Challenges to Keep in Mind

The global market for ecommerce is booming, yet most retailers tend to play only within their country of residence. Expanding..

August 19, 2014 with 0 Comments

Bitcoin isn’t So Scary: a Guide to Accepting Bitcoin in Your Online Store

It’s time to face the facts: Bitcoin is everywhere, and growing in popularity. I even wrote an article where I debated the pros..

August 15, 2014 with 0 Comments
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