eCommerce Insiders

7 Must-Read Resources for Growing Your E-commerce Business

Growing an e-commerce store is part art and part science. As business owners, we know that we should be constantly reading about new ideas that could help our business but there’s so much information out there, that it can be hard to focus on the stuff that will really help your business. Let’s cut through all the fluff and look at 10 resources that you must absolutely read.

1. 50 Ways to Make Your First Sale

50 Ways to Make Your First Sale
This is an awesome blog post by the folks over at Shopify. If you are just getting started or if you’re struggling to get some sales, this is the guide you need. Some of these tactics you should also help your long term marketing efforts.

2. The Mega Guide to Maximizing eCommerce Sales, Revenues and Performance on all Fronts

The Mega Guide to Maximizing eCommerce Sales, Revenues and Performance on all Fronts
A huge guide on everything related to ecommerce marketing by Kissmetrics. They cover trends and how to take advantage of them.

3. 2014 Ecommerce Marketing Checklist

2014 Ecommerce Marketing Checklist
Practical Eccomerce is one of the most popular blogs for anything related to ecommerce. They compiled a 10 point checklist for marketing tactics that you should be exploring for your business.

4. 21 tweaks to increase your Ecommerce conversion rate

21 tweaks to increase your Ecommerce conversion rate
Let’s now move to conversion rate optimization starting with 21 tips from Elto. I guaranteed that you probably never seen some of these tips and at least a few of them will earn you more sales.

5. Top Five Google Analytics Metrics to Watch When Launching an E-commerce Website

Top Five Google Analytics Metrics to Watch When Launching an E-commerce Website
The world of analytics can be confusing and hard to understand. There are awesome products like Google Anlaytics but it has so many functions that it almost works against you. This short guide will help focus on a handful of metrics that will really matter to your business.

6. Infographic: Roadmap for a Trustworthy E-Commerce Website

Infographic: Roadmap for a Trustworthy E-Commerce Website
Trustworthiness is huge in online transactions yet a lot of business don’t do it well. This infographic by Kissmetrics covers every step to improving your business in this area.

7. How to Sell Through Email [Infographic]

How to Sell Through Email
Email marketing will be one of the best ways to earn sales and connect with customers. The team at Getresponse has put together a guide covering everything you need to know around email marketing.

There hundreds of blog posts and guides just like the above but you need to find those guides that will really help your business and its bottom line. Do you have any other must-read guides? Share them in the comments.

Ruben Ugarte is a Web Analytics Consultant who has helped companies of all sizes grow through the use of analytics. If you have any questions around how you can use analytics or even how to use tools like Mixpanel or Segment, get in touch with him!

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