eCommerce Insiders


Walmart Wins Holiday Content Marketing with Video

Walmart. This is a name that invokes all sorts of polarizing, passionate discourse. But, no matter how anyone feels about the behemoth..

December 22, 2014 with 0 Comments

What Content Types Will Rock 2015? Ecommerce Content Marketing Predictions

90% of B2C marketers use content to promote their companies or products. 78% of them focus on posting articles. And only 7% rate their..

December 19, 2014 with 0 Comments

How to Win More Clicks and Conversions with Google Shopping Campaigns

According to Statista, there are 191 million online buyers in the US today. This number is likely to rise to 215.5 million in just 4 short..

December 5, 2014 with 0 Comments

5 Steps to Launching Your First Affiliate Program

You have great site; products people love, and prices they just can’t resist. But the game isn’t over yet. Your opponents aren’t..

December 5, 2014 with 2 Comments

New Year’s Marketing Budget 101

There’s good news and bad news. The good news: According to eMarketer, the ecommerce market will grow by 17.7% within the next twelve..

December 5, 2014 with 0 Comments

3 PR Strategies Ecommerce Shouldn’t Ignore

At first glance, it’s easy to think PR is a function separate from affiliate marketing. The fact is, the two functions are quite..

December 2, 2014 with 1 Comment

Why Sending Spammy Emails is Like Putting a Turkey on Your Head

(Yes, you read the headline correctly.) Protip: Not all attempts to gain attention are actually productive. In a beloved Thanksgiving..

November 26, 2014 with 0 Comments

When In Rome: Attract the Right Customers with These (Borrowed) Strategies

Imagine that you were finally able to travel to anywhere in the world you dreamed of. This would mean taking a chance, stepping outside..

November 18, 2014 with 0 Comments

4 More Reasons No One Reads Your Emails

Every day, I delete far more unopened emails than I read. As a marketer, I feel slightly chagrined that someone’s hard work has was just..

November 14, 2014 with 0 Comments

6 Last Minute Holiday Preparations You Can’t Afford to Ignore

During last year’s holiday season, online sales grew 12% compared to the year before. This year they’ll probably grow even more. But so..

November 13, 2014 with 0 Comments
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