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Social Media Storytelling: What is It And is It Necessary?

Connecting with consumers used to be easy… at least that how it seems to your average retail marketing team. The formula was simple:..

September 30, 2016 with 0 Comments

Every business owner loves to trump their successes, and therefore, the average want-to-be entrepreneur might be under the impression that..

September 28, 2016 with 0 Comments

Does your marketing team worry that for all of their blogging and social media campaigns, they’re not realizing the type of reach or..

September 16, 2016 with 0 Comments

Most e-retailers in 2016 understand that it’s going to take a lot more than throwing up a website filled with product photos to..

September 14, 2016 with 0 Comments

Think back to the last time someone needed to sneeze, or blow their nose. Chances are good that they’ve probably asked you (or..

September 9, 2016 with 0 Comments

Imagine that your site shoppers are this close to making a buying decision, but they’re not quite sure. They need a little something..

September 7, 2016 with 0 Comments

“Know thyself” –Socrates, Greek philosopher, died 399 BC Two years ago, I was fortunate enough to be able to obtain four tickets to..

August 4, 2016 with 0 Comments

eRetailers of all stripes have used the Amazon platform to launch their business ventures. For years, they’ve been able to generate..

July 13, 2016 with 0 Comments

When it comes to offering greater levels of customer service while expanding your brand reach, you and your team are constantly..

June 22, 2016 with 0 Comments

Amazon FBA vendors will find that their cost of doing business (especially around the Q.4 holiday season) is going to become a bit more..

June 17, 2016 with 0 Comments