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How Pinterest Became More Shopper Friendly In 2016

Previously, if a consumer wanted to purchase a product they liked based on Pinterest board recommendations, they were forced to visit a..

January 6, 2017 with 1 Comment

Green Monday: Is Another Retail Holiday Really Necessary?

At all started innocently enough with Black Friday, the first Friday after Thanksgiving. Black Friday also notoriously noted the official..

December 16, 2016 with 0 Comments

How to Determine If Third Party Fulfillment is Right for You

There are two aspects of eCommerce that are hot topics right now: Online reviews and shipping fulfillment. After consumers select and pay..

December 9, 2016 with 0 Comments

Jet: Should Amazon Worry About This New Disruptor?

What if there was an online shopping platform that was a hybrid of a grocery store, a department store, a big-box store, and a game show?..

December 2, 2016 with 0 Comments

Thank You: Five Ways To Delight The People Who Keep You In Business

Here’s something to consider: While it’s true that consumers will always need to shop for certain items, and while it’s..

November 25, 2016 with 0 Comments

Influencer Marketing: How to Leverage It for Traffic and Conversions

There’s all sorts of strategies that digital marketers use to create awareness in the minds of new brand consumers. In the past, they..

November 9, 2016 with 0 Comments

ECommerce Fails: A Lighthearted Roundup Of Good Intentions Gone Bad

Online marketing goals. They all come down to generating attention and leads, but many of them generate attention for all the wrong..

October 28, 2016 with 0 Comments

Boring B2B Industries: You Can Attract Visitors to Your Site!

Some industries have all the fun… We see it all the time. There are always industries that seemingly attract site visitors like flies..

October 12, 2016 with 0 Comments

6 Customer Service Channels for eCommerce

Every marketer hopes that their marketing efforts will lead to sales transactions. And usually, sales transactions lead to customer service..

October 12, 2016 with 0 Comments

Paid or Organic Search: Which Strategy Is Best For Traffic?

If you’re marketing online, then you know that the key to conversions is by generating traffic to your eCommerce site. But how is..

October 5, 2016 with 0 Comments