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Retargeting: Why It’s Still Ascendant In Relevancy

Retargeting is a term referring to the practice which allows marketers to reach consumers that they have previously had interactions with..

November 15, 2017 with 0 Comments

3 Types Of Digital Marketing Outreach: A Refresher

As the old adage goes, one must get from point A to point B. The same rings true in marketing. eCommerce marketers have no choice but to..

November 8, 2017 with 3 Comments

Facebook Video Marketing For The Win!

In the beginning of the second millennial decade, there was a popular saying among marketers: “Content is king!” And when they..

November 1, 2017 with 1 Comment

Unique Selling Proposition: Why Should They Buy Your Product?

Think of all the millions and bajillions of products for sale on a plethora of eCommerce sites. Many of them, if not most of them, are..

October 25, 2017 with 1 Comment

Marketing Campaign Failure: Learn From These 3 Mistakes

Why did your last marketing campaign fail? Or worse, are you suffering from marketing failures, quarter after quarter? It’s been said..

October 18, 2017 with 0 Comments

Novica: Spreading Happiness, Empowering Third-World eCommerce

After deciding that there had to be a more efficient, more socially-responsible way to begin an import/export business, Roberto Milk (along..

October 12, 2017 with 0 Comments

PPC Ad Copy: How To Avoid Torching Your Marketing Budget

Digital advertising doesn’t work! I’ve invested all kinds of money into ppc ads, and it was a complete waste of time!..

October 4, 2017 with 0 Comments

4 Effective Tactics to Convert New Customers

In a retail market that’s crowded to the point of bursting, converting new customers is no easy task. Consumers are getting hundreds..

September 20, 2017 with 1 Comment

Amazon Prime Day 2017: Revenues Gained, Lessons Learned

Amazon Prime Day’s 2017 shopping event marks the third year that Amazon fans were able to participate in the infamous shopping..

September 7, 2017 with 0 Comments

Amazon Bites Into The Grocery Sector With Whole Foods Buyout

As of August 28th, 2017, the news that’s set the eCommerce and grocery sectors on fire will become official: Amazon will have..

August 28, 2017 with 0 Comments
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