eCommerce Insiders


7 Ways to Increase Your Average Order Value

It’s not groundbreaking to say there are many ways you can increase your store’s revenue. You can grow your traffic for instance…

September 2, 2014 with 1 Comment

10 Customer Events Your Loyalty Program Can Reward

An important yet delicate aspect of customer relations is maintaining an ongoing relationship with ecommerce consumers while consistently..

August 18, 2014 with 0 Comments

(Almost) Everything You Need to Know About Using Discount Coupons in Ecommerce

Discounts. We all fall for them. 15% off a book seems like a good enough deal to get that novel you planned to read one day. Free shipping..

August 13, 2014 with 0 Comments

5 Reasons Your Loyalty Programs Points Should Expire

You probably already know that having a great loyalty program is essential to customer retention and optimizing your customer service..

August 11, 2014 with 0 Comments

4 Great Ecommerce Loyalty Programs That Marketers Can Emulate

As more businesses begin to recognize the value of innovative loyalty programs, we’re seeing an influx of creative and outstanding..

April 16, 2014 with 3 Comments

How to Set Up Your First Retargeting Advertising Campaign in 30 Minutes

The benefits behind retargeting advertising are pretty obvious and we see more and more advertisers starting to take advantage of this..

January 27, 2014 with 0 Comments

Retargeting Advertising 101 and How it Could Help Your Business

An average website has a bounce rate of 60-70% but what if you had an opportunity to convert some of those prospects into actual customers?..

December 13, 2013 with 0 Comments

How to Develop a Value Proposition in eCommerce

If there is one term equally overused and meaningless as “Content is King”, it most certainly is “Offer Value”…

November 26, 2012 with 3 Comments

Loyalty Promotion Programs: Set It and They’ll Forget It

By the end of this post you should have at least one idea to revitalize your loyalty program. A common misconception that I come across..

November 6, 2012 with 0 Comments

The #1 Tool of Customer Loyalty Programs

Empathy. Empathy is the #1 tool of loyalty programs. Not a certain technology, or a formula, or a metric. Granted, these tools help, but..

August 8, 2012 with 0 Comments
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