eCommerce Insiders

Marketing

25 Email Marketing Tips You Can Steal & Use Today (Part 1)

It’s the beginning of the year, a time when many business owners are re-evaluating what worked well the previous year, and deciding..

March 14, 2016 with 0 Comments

Your Analytics Data is Lying to You: How to Extract the Insights You Need

We all want to make better decisions and we are thankful for the power behind tools like Google Analytics and Mixpanel. However, we also..

March 7, 2016 with 0 Comments

Testimonials: Your Customer-Sourced Retailer Proof Of Concept

Before the age of online reviews, there were the days of the good-old-fashioned testimonial. You probably remember those: They were the..

February 29, 2016 with 0 Comments

3 Ways to Amplify Your Ecommerce Blog Traffic In 2016

If your CMO is on top of things, then your ecommerce site publishes a blog. But here’s the unfortunate truth about publishing and..

February 24, 2016 with 0 Comments

Email Personalization: How to Transform Your Stale Email Campaigns

Email marketing. In eCommerce circles, email marketing is a crucial top-of-funnel marketing tool, so it’s important to make sure..

February 17, 2016 with 0 Comments

How to Properly Attribute Your Store Sales to the Right Channel

Attribution is one of toughest challenges store owners face, especially as customers use even more channels to research and purchase your..

February 15, 2016 with 0 Comments

Socially Responsible Marketing: A Win-Win for Brands and Consumers

According to the Harvard Business Review, socially responsible marketing, also known as ethical consumerism, is defined as: The broad label..

February 3, 2016 with 0 Comments

Customer Testimonials: How To Explode Through Digital Noise

Noise. There’s a lot of it (of the digital variety) that ecommerce marketers have to claw their way past. At least that’s how..

January 13, 2016 with 0 Comments

How to Stop Poor Affiliate Recruitment In Q1 2016

There are plenty of reasons why creating an affiliate program is a great idea for your e-commerce brand. I wrote about the benefits of a..

January 11, 2016 with 0 Comments

Live Streaming – Is It Worth Considering for Your Business?

Earlier this year, two live streaming apps were launched within days of each other – Meerkat and Periscope. What was thought to be an..

December 10, 2015 with 0 Comments
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