eCommerce Insiders

15 Courses and Resources to Help You Promote Your Store

There are two things that can make or break your ecommerce business:

The first one is customer service.

I’m sure you know very well that the way you treat your customers affects everything from your sales to your online reputation. You’ve probably implemented strategies to ensure delivering the best support for your customers.

And the second is marketing. In this highly competitive market it’s crucial that you promote your store using every available channel.

But I bet you’re wondering:

“Where could I learn everything I need to know to understand all those modern marketing strategies?”

Well, I have a real treat for you. I’m going to point you to a number of courses and resources in various areas of ecommerce marketing that could help you improve your skills.

I divided these resources into categories depending on what area of online marketing they focus on. This should make it easy for you to quickly find the most suitable resource.

Disclaimer: Not all courses on the list are free. However, we are not affiliated with any of them nor receive any gratification if you sign up. This is an honest list of opportunities, free of any affiliate links.

With that out of the way, let’s roll…


Wordstream’s PPC University.

Wordstream is a software company that developed a massive educational resources to learn how the Pay per Click advertising works. The training is split into three major sections:

  1. Getting Started with PPC,
  2. PPC Campaign Management, and
  3. Going Beyond the Basics.

Each section contains a number of articles introducing and explaining its various aspects.

If you have some spare time and are good with learning on your own, this is definitely a resource to choose.

Adwords 101 on Udemy.

Another introductory course to PPC search marketing. According to the information on Udemy, the course contains 34 lectures and 3 hours of content teaching you what Adwords is, how it works and the basics of campaign management.

This is a paid course though, costing $55 to enrol (at the time of writing. Udemy prices change often).

25 Resources to Help You Get Started with Adwords.

At Ecommerce Insiders we’ve also collected a number of resources to help you get familiar with different aspects of tbe Adwords platform.


The Ultimate Ecommerce SEO Crash Course.

EcommerceFuel is by far one of my favorite industry sites. And the site’s forum is one of the best places to meet and hang out with industry peers, exchange ideas or ask for feedback.

The site also features a short introductory course to ecommerce SEO.

As the name suggests, this is only a crash course, aimed to introduce the main concepts of SEO but it doesn’t go beyond that. It’s a great starting point however if you’re only beginning to discover the intricacies of the process of driving organic search traffic to your store.

Shopify’s SEO 101 Videos.

Shopify is one of the leading hosted ecommerce platforms, used by many well-known brands.

Their site is also one of the best places to learn ecommerce and among many other resources features a quick video course to Ecommerce SEO. These 7 videos introduce such concepts as what is SEO, how does Google rank a site, what is keywords research, and many others.

Again, this is a great introduction into the world of ecommerce SEO.

The Beginners Guide to SEO by MOZ.

Don’t get fooled be its name, this course is far from an introduction. It’s a thorough walkthrough every aspect of search engine optimization, from explaining how search engines operate to teaching you how to measure the effectiveness of your actions. Highly recommended.

The Definitive Guide to Ecommerce SEO by Neil Patel.

If you’ve been following the developments in online marketing for a while, you’ve probably come across Neil at one point or another. A great marketer and prolific writer, Neil’s famous for sharing his knowledge and experience with his audience.

And it’s no different when it comes to what he knows about Ecommerce SEO.

This is not a course per se however, rather a massive guide to optimizing an online store for search engines. I’d recommend you first go through the Moz’s guide before tackling this resource so that you have a better understanding of SEO in general.

The Ultimate Guide to SEO for E-commerce Websites.

Kissmetrics also posted a thorough guide to optimizing an ecommerce site. Just like with Neil Patel’s guide, I recommend you first get familiar with the general basics of SEO before reading this guide.

Social Media

Social Media 101 by Constant Contact

It’s true: social media is a great way to build an audience, generate repeat business and introduce your store to new customers.

But it’s also damn hard, isn’t it?

So if you’re only starting to familiarize yourself with the intricacies of social media marketing, this resource is definitely for you.

Social Media 101 includes step-by-step instructions on how to build presence on the key social media networks: Twitter, Facebook, Pinterest, Instagram or YouTube.

The Beginners Guide to Facebook Advertising

There truly is no better social platform to advertise your business than Facebook. And there’s plenty of data to prove it:

  • A typical return on investment from Facebook Ads in ecommerce is 152%.
  • And the average order value online stores receive from ad referral is $85 (source).

So if you’re wondering how to get started advertising your store on Facebook, this resource by AdEspresso, a platform to manage Facebook advertising is a great place to start.

Conversion Rate Optimization

The Complete List of Conversion Rate Optimization Techniques by Backlinko

Fact – sometimes you don’t need more traffic to grow your store but a higher conversion rate.

And that’s what conversion rate optimization aims to help you with, increasing the number of people buying on your site.

Conversion rate optimization (CRO) is complex and features tens of techniques you could use to start optimizing your site.

This resource by Backlinko lists all of them with explanation how a particular technique works and also, referencing research that confirms it.

Email Marketing

Email Marketing: How To Build an Email List of Customers

I’ve said it many times here on Ecommerce Insiders:

Email sells.

It’s in fact the best converting channel at checkouts (according to Conversion Academy).

But it’s also extremely difficult to master. And that’s what this Udemy course aims to help you with.

This is an introductory course that will help you understand various intricacies of email marketing and launch your first campaign.

This is a paid course though, priced at $44.

Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Another fantastic resource by Shopify that introduces you to ecommerce email marketing, various email platforms and shows how to use email not only to sell more but also reduce shopping cart abandonment, for instance.

17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today

The main thing to do when you’re only starting working with email is to build an email list of subscribers interested in receiving your offers. And that’s what this insanely great resource from Backlinko will help you achieve.

Content Marketing

The Advanced Guide to Content Marketing

If you’re looking to understand and learn how content marketing works, check this resource out. It is in fact the most comprehensive guide to content marketing there is. It covers everything from the most basic topics to walking you through the process of developing a full-blown content marketing strategy for your store.

And, that’s it…

Did we miss anything? Are there any other resources you would recommend to online retailers? Share them with us in the comments.

Pawel Grabowski is a SaaS writer, working with B2B SaaS companies primarily.

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