Marketing

Testimonials: Your Customer-Sourced Retailer Proof Of Concept

Before the age of online reviews, there were the days of the good-old-fashioned testimonial. You probably remember those: They were the..

February 29, 2016 with 0 Comments

If your CMO is on top of things, then your ecommerce site publishes a blog. But here’s the unfortunate truth about publishing and..

February 24, 2016 with 0 Comments

Email marketing. In eCommerce circles, email marketing is a crucial top-of-funnel marketing tool, so it’s important to make sure..

February 17, 2016 with 0 Comments

Attribution is one of toughest challenges store owners face, especially as customers use even more channels to research and purchase your..

February 15, 2016 with 1 Comment

According to the Harvard Business Review, socially responsible marketing, also known as ethical consumerism, is defined as: The broad label..

February 3, 2016 with 0 Comments

Noise. There’s a lot of it (of the digital variety) that ecommerce marketers have to claw their way past. At least that’s how..

January 13, 2016 with 0 Comments

There are plenty of reasons why creating an affiliate program is a great idea for your e-commerce brand. I wrote about the benefits of a..

January 11, 2016 with 1 Comment

Earlier this year, two live streaming apps were launched within days of each other – Meerkat and Periscope. What was thought to be an..

December 10, 2015 with 0 Comments

Have you all but decided to throw up your hands when it comes to your company’s affiliate marketing program? Do you feel the need to..

December 7, 2015 with 1 Comment

Every year, retailers figuratively place their bets and lick their chomps, waiting for the Superbowl season of retail: Black Friday. Over..

December 4, 2015 with 0 Comments