eCommerce Insiders

Loyalty

Testimonials: Your Customer-Sourced Retailer Proof Of Concept

Before the age of online reviews, there were the days of the good-old-fashioned testimonial. You probably remember those: They were the..

February 29, 2016 with 0 Comments

Email Personalization: How to Transform Your Stale Email Campaigns

Email marketing. In eCommerce circles, email marketing is a crucial top-of-funnel marketing tool, so it’s important to make sure..

February 17, 2016 with 0 Comments

Customer Service: Benchmarks That Guarantee Customer Longevity

Here’s a quick question: What would your organization say is the most important aspect of profitability? Would they say that..

February 10, 2016 with 0 Comments

Socially Responsible Marketing: A Win-Win for Brands and Consumers

According to the Harvard Business Review, socially responsible marketing, also known as ethical consumerism, is defined as: The broad label..

February 3, 2016 with 0 Comments

Smart Tips For Handling Returns in 2016

It’s a fact of life that every retailer faces: The sale doesn’t end when the customer surrenders their credit card..

January 18, 2016 with 0 Comments

Customer Testimonials: How To Explode Through Digital Noise

Noise. There’s a lot of it (of the digital variety) that ecommerce marketers have to claw their way past. At least that’s how..

January 13, 2016 with 0 Comments

Buyer’s Remorse: Why This Happens, and How to Prevent It

Buyer’s remorse. It’s something that everyone has experienced at one time or another. And if you’re an e-retailer, then..

January 4, 2016 with 0 Comments

Are You Measuring Your Contact Center All Wrong?

There has been some discussion as to whether call centers are still relevant in this day and age, due to the emergence of social media..

December 11, 2015 with 0 Comments

4 Customer Service Lessons From First Direct (Best Company in the UK 2014)

Sometimes, no matter how much your employees know, they still don’t get it. This could be because they lack compassion and patience, or..

December 8, 2015 with 0 Comments

Negative Customer Experiences: You Can Turn Them Around!

Picture it. You and the marketing team (and your site development team) have spent countless hours perfecting everything for your future..

December 8, 2015 with 0 Comments
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