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How to Improve Your Conversion Rate Overnight – Without A/B Testing

We all want better conversions from our ecommerce shop. To improve our marketing campaigns, many of us spend a lot of time thinking about..

March 9, 2016 with 0 Comments

Your Analytics Data is Lying to You: How to Extract the Insights You Need

We all want to make better decisions and we are thankful for the power behind tools like Google Analytics and Mixpanel. However, we also..

March 7, 2016 with 0 Comments

5 Ways to Inspire Your First-Time Site Visitors to Trust You

Every eCommerce website needs to win the confidence of its first-time visitors. Without doing this, you can expect more shopping carts to..

August 10, 2015 with 0 Comments

Using Urgency to Create Conversions Without Sounding Sleazy

No one wants to come off as a sleaze. You’re building a brand, and if you sound like someone who’s just out to make a buck, it’s..

June 18, 2015 with 1 Comment

Using Color Psychology to Increase Your eCommerce Sales

For eCommerce retailers, persuasion plays a critical role in making shoppers make the buy decision. And since we are visual creatures,..

June 17, 2015 with 1 Comment

Fixing Shopping Cart Abandonment in Mobile Devices

We all have heard about shopping cart abandonment rates and different ways to improve them. We even have written two great articles around..

August 7, 2014 with 0 Comments

Social E-commerce 101: What Is It and Why You Should Care

We all know about how important social media is to businesses but this post is not about that. This post is about a new aspect of social..

August 4, 2014 with 0 Comments

How Great Photos Play a Role in Your Ecommece Store

Your product photos could be scaring potential customers away and you don’t even know it. The rise of social media sites like..

February 24, 2014 with 0 Comments

Using Urgency to Increase Christmas Sales

Do you sometimes watch real time data in analytics? Observe how people pass through your site? See them land on your site only to leave a..

November 18, 2013 with 0 Comments