Email

7 Ways to Begin Preparing for This Year’s Holiday’s Season

It’s a little hard to believe, isn’t it? The holiday shopping madness isn’t that far away. But maybe it hasn’t quite..

September 9, 2015 with 0 Comments

There’s only one way to find out what works. You must test. When it comes to email marketing, almost every aspect of a campaign..

August 6, 2015 with 0 Comments

Fact: Very few ecommerce marketing channels are as effective as email. For instance: The Conversion Academy discovered in 2011 that..

July 30, 2015 with 0 Comments

Content marketing works best when you focus on what you say and how you say it. Did you know that you can actually guess a person’s..

July 15, 2015 with 4 Comments

Ecommerce merchants can learn a lot from digital product marketers. Granted, there are the unscrupulous ones out there who make millions..

June 3, 2015 with 2 Comments

Email sells. And there’s plenty of data to prove it. In 2011, Conversion Academy discovered that conversions from email accounted for..

February 20, 2015 with 0 Comments

Valentine’s Day. It’s one of the most complex marketing holidays on the calendar, and leaves most business owners thinking about one..

February 9, 2015 with 0 Comments

It’s that time of year. The season where festivities, sugar plums, and Christmas trees are replaced with gym visits, salads, and a..

January 7, 2015 with 0 Comments

(Yes, you read the headline correctly.) Protip: Not all attempts to gain attention are actually productive. In a beloved Thanksgiving..

November 26, 2014 with 0 Comments

Every day, I delete far more unopened emails than I read. As a marketer, I feel slightly chagrined that someone’s hard work has was just..

November 14, 2014 with 0 Comments