Loyalty

Testimonials: Your Customer-Sourced Retailer Proof Of Concept

Before the age of online reviews, there were the days of the good-old-fashioned testimonial. You probably remember those: They were the..

February 29, 2016 with 0 Comments

Email marketing. In eCommerce circles, email marketing is a crucial top-of-funnel marketing tool, so it’s important to make sure..

February 17, 2016 with 0 Comments

Here’s a quick question: What would your organization say is the most important aspect of profitability? Would they say that..

February 10, 2016 with 0 Comments

According to the Harvard Business Review, socially responsible marketing, also known as ethical consumerism, is defined as: The broad label..

February 3, 2016 with 0 Comments

It’s a fact of life that every retailer faces: The sale doesn’t end when the customer surrenders their credit card..

January 18, 2016 with 0 Comments

Noise. There’s a lot of it (of the digital variety) that ecommerce marketers have to claw their way past. At least that’s how..

January 13, 2016 with 0 Comments

Buyer’s remorse. It’s something that everyone has experienced at one time or another. And if you’re an e-retailer, then..

January 4, 2016 with 0 Comments

There has been some discussion as to whether call centers are still relevant in this day and age, due to the emergence of social media..

December 11, 2015 with 0 Comments

Sometimes, no matter how much your employees know, they still don’t get it. This could be because they lack compassion and patience, or..

December 8, 2015 with 0 Comments

Picture it. You and the marketing team (and your site development team) have spent countless hours perfecting everything for your future..

December 8, 2015 with 0 Comments