eCommerce Insiders

Merchandising / Design

Best eCommerce Websites: Why Shoes of Prey Wins Retail Awards

The latest in our series on best eCommerce websites looks at Australian-based custom-made shoe internet retailer, Shoes of Prey. Never mind..

September 16, 2013 with 2 Comments

The Anatomy of a Profitable Ecommerce Niche

Starting up an ecommerce business is easy. These days, all you need is an idea what to sell and you are pretty much done. You don’t need..

July 30, 2013 with 1 Comment

eCommerce Platform Solutions: Which Online Product Catalog is Best?

An online product catalog is an important cornerstone for eCommerce retailers. Creating an immersive, information-rich experience helps..

July 29, 2013 with 2 Comments

6 Characteristics of a Good Product Description

Most product descriptions you read online suck. It’s so common these days to arrive at a site with a credit card at hand ready to buy..

July 26, 2013 with 1 Comment

7 Elements of a Successful Ecommerce Brand

I guess there is no point in pretending… running an Ecommerce store is hard. I mean, really hard. Setting up a store is no longer enough..

July 11, 2013 with 0 Comments

Persuasion Principles to Increase eCommerce Retail Conversion Rate: Part 2

As mentioned in part 1 of this retail persuasion series, your ecommerce retail success is dependent upon persuading customers to buy and..

July 1, 2013 with 0 Comments

Persuasion Principles for eCommerce Retailers: Part 1

As a marketing guy, I’ve found great inspiration in Robert Cialdini’s landmark book, Influence: The Psychology of Persuasion...

June 24, 2013 with 0 Comments

Best E-Commerce Websites: What Retailers Can Learn from Warby Parker

Warby Parker – the online eyewear manufacturer and retailer – inspire gushes of admiration and that thrilling sense of entrepreneurial..

June 10, 2013 with 0 Comments

Conversion Rate Optimization for Retailers – The Complete Beginners Guide

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg –..

May 30, 2013 with 0 Comments

Using Mobile to Boost Repeat Customers

If mobile hasn’t taken off for your ecommerce site, a mindset change may help.  Here it is: mobile as a tool for existing customers...

May 13, 2013 with 0 Comments
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