eCommerce Insiders

Content Marketing

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

Using Urgency to Create Conversions Without Sounding Sleazy

No one wants to come off as a sleaze. You’re building a brand, and if you sound like someone who’s just out to make a buck, it’s..

June 18, 2015 with 1 Comment

Part 2: How to Create Successful Collaborations with Online Influencers

Building up a raving audience of fans can be a tough job. It’s even harder when you’re trying to do it alone –..

June 10, 2015 with 0 Comments

How to Create Successful Collaborations with Online Influencers (PT 1/2)

If you’ve spent a few hours on Instagram, it’s easy to see that the way we market and advertise products has changed. Gone are the..

June 9, 2015 with 2 Comments

3 Powerful Ways to Get Your Audience to Say “Yes.”

Getting that “yes” doesn’t require arm twisting or sleazy used car salesman tactics. Sometimes, all it takes is the proper framework...

April 20, 2015 with 0 Comments

34 Free or Cheap Marketing Resources for Ecommerce Business Owners

Looking for a way to make life easier, save time, and still maximize your marketing spend? In this article, I’ll walk you through the..

April 15, 2015 with 8 Comments

Framework: the Critical Component to Crafting Irresistible Content

You first learned this skill when you were five, but, it was lost by adulthood. It’s time for this skill to make a comeback. It’s a..

March 17, 2015 with 0 Comments

2015 Content Marketing Trends

Every year, content marketing gets shaken up a bit. Google’s algorithm updates are largely to blame, but general trends and the influence..

February 23, 2015 with 0 Comments

Turning Content into Customers

Your company’s blog is a necessity. That much you know – it’s been said by every marketing expert you’ve ever consulted. There’s..

February 18, 2015 with 0 Comments

Seven Surefire Ways to Generate Content Ideas

The clock ticks slowly. You’re sitting at the computer – waiting for inspiration to strike. Fingers poised over the keyboard, you..

February 13, 2015 with 0 Comments
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