Headlines And Content: Are Yours Playing Well Together?
You’ve read plenty of online article (or blog post) headlines that have made all sorts of claims and promises. Many of these..
Content Marketing
Facebook Instant Articles: Rejoice In Instant Mobile Publishing!
The publishing world is becoming a vastly differently landscape than it was a decade ago. Publishers and online marketers are..
Site Copy: How to Go from Yawns to Conversions
You’ve paid untold amounts of money to your digital advertising and design teams. You’ve brainstormed – maybe even..
3 Ways to Amplify Your Ecommerce Blog Traffic In 2016
If your CMO is on top of things, then your ecommerce site publishes a blog. But here’s the unfortunate truth about publishing and..
Socially Responsible Marketing: A Win-Win for Brands and Consumers
According to the Harvard Business Review, socially responsible marketing, also known as ethical consumerism, is defined as: The broad label..
Customer Testimonials: How To Explode Through Digital Noise
Noise. There’s a lot of it (of the digital variety) that ecommerce marketers have to claw their way past. At least that’s how..
Live Streaming – Is It Worth Considering for Your Business?
Earlier this year, two live streaming apps were launched within days of each other – Meerkat and Periscope. What was thought to be an..
3 Social Media Gold Mines for Online Businesses
Marketing your company and maintaining a presence on social media has always been good for business. It gets your brand seen and provides..
7 Factors to Consider If You’re Not Getting the Best from Your Writer
The client-provider relationship cycle is a natural one. You meet, you usually hit it off really well, and you’re looking forward to..
Why You’re Missing Out If You’re Not Using Popups (Pt 2)
Welcome to part two of our two-part series on how to use popups correctly in your ecommerce store. If you haven’t already seen part..
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Commentary & Insights for Online Retailers