Lifetime Value

5 Types of Ecommerce Customers Who Benefit from Loyalty Programs

Customer loyalty is a powerful force in the world of ecommerce. Although at times it may appear elusive, brand loyalty can be carefully..

July 24, 2014 with 0 Comments

Are you getting the results you want from your social media? If you aren’t, maybe its because you aren’t coming across as..

July 22, 2014 with 0 Comments

A subscription-based business can help eCommerce retailers build a guaranteed monthly income, sourced from a core set of loyal customers…

March 26, 2014 with 3 Comments

The benefits behind retargeting advertising are pretty obvious and we see more and more advertisers starting to take advantage of this..

January 27, 2014 with 0 Comments

An average website has a bounce rate of 60-70% but what if you had an opportunity to convert some of those prospects into actual customers?..

December 13, 2013 with 0 Comments

So here’s the news: as of this week I am completely changing my ecommerce business model. I hinted about it a couple of weeks ago while..

September 15, 2013 with 1 Comment

As mentioned in part 1 of this retail persuasion series, your ecommerce retail success is dependent upon persuading customers to buy and..

July 1, 2013 with 0 Comments

As a marketing guy, I’ve found great inspiration in Robert Cialdini’s landmark book, Influence: The Psychology of Persuasion…

June 24, 2013 with 0 Comments

If mobile hasn’t taken off for your ecommerce site, a mindset change may help. Here it is: mobile as a tool for existing customers…

May 13, 2013 with 0 Comments

How much can you afford to spend on advertising? eCommerce retailers are usually quick to blurt out their most desired target ROI. All..

January 28, 2013 with 0 Comments