Posts by Katie Childers | eCommerce Insiders

Google Shopping : 3 Steps for Sweet Success

Remember earlier this year, when Google announced that they were changing the game for retailers using Google Shopping…again? But how..

August 12, 2014 with 0 Comments

It’s been less than 2 years since Google Shopping became a fully paid advertising platform for retail advertisers. Prior to that,..

April 10, 2014 with 0 Comments

While preparing for a Retailer Web Clinic, someone equated the topic of “Remarketing Resolutions” to the idea of helping retailers..

March 27, 2014 with 0 Comments

The past year has been full of changes in the paid search landscape. Some experts estimate over 1,000 changes in the last year alone! From..

December 18, 2013 with 0 Comments

So, you’ve survived Black Friday and Cyber Monday, but the holiday shopping season isn’t over. Sure there are fewer days for shopping..

December 6, 2013 with 1 Comment

One of my favorite songs of all time is “It’s the End of the World as We Know It” by R.E.M. It seems to embody the fervor and..

June 27, 2013 with 0 Comments