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Christina Boyes

About Christina Boyes

I’m a fan of honest words, clarity, and impact. A copywriter, editor, and translator, I spend my days guzzling coffee like a champ. Once in a while, I do some writing and revising, too. I’m co-owner and copywriting head at Rusmexus Writers, and the brains behind the email and web copy at a handful of eCommerce brands.  Intellectual challenges and chocolate are my fuel. If you know what a seismometer does, care about healthy diets and lifestyle, or are a fan of travel, we should talk.

The Secret Sauce Your Segmentation Efforts Are Missing

How’s your list looking these days? Don’t tell me you don’t have one. And please, don’t say it isn’t segmented. Ecommerce thrives..

December 1, 2015 with 0 Comments

7 Factors to Consider If You’re Not Getting the Best from Your Writer

The client-provider relationship cycle is a natural one. You meet, you usually hit it off really well, and you’re looking forward to..

November 18, 2015 with 2 Comments

The Guide to Press Releases for Ecommerce

If you’re like the vast majority of entrepreneurs, the idea of a press release has barely crossed your mind. I’ll let you in on a..

September 11, 2015 with 0 Comments

Will Facebook’s Buy Button Help or Harm Your Store?

On July 15th, the news broke (or should we say ‘rebroke’?) that Facebook was testing a buy button to allow customers to make purchases..

September 9, 2015 with 1 Comment

Is Your Brand Voice Killing Your Content Marketing?

Content marketing works best when you focus on what you say and how you say it. Did you know that you can actually guess a person’s..

July 15, 2015 with 4 Comments

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

Using Urgency to Create Conversions Without Sounding Sleazy

No one wants to come off as a sleaze. You’re building a brand, and if you sound like someone who’s just out to make a buck, it’s..

June 18, 2015 with 1 Comment

34 Free or Cheap Marketing Resources for Ecommerce Business Owners

Looking for a way to make life easier, save time, and still maximize your marketing spend? In this article, I’ll walk you through the..

April 15, 2015 with 12 Comments

2015 Content Marketing Trends

Every year, content marketing gets shaken up a bit. Google’s algorithm updates are largely to blame, but general trends and the influence..

February 23, 2015 with 0 Comments

Turning Content into Customers

Your company’s blog is a necessity. That much you know – it’s been said by every marketing expert you’ve ever consulted. There’s..

February 18, 2015 with 0 Comments
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