Content Marketing

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

No one wants to come off as a sleaze. You’re building a brand, and if you sound like someone who’s just out to make a buck, it’s..

June 18, 2015 with 1 Comment

Building up a raving audience of fans can be a tough job. It’s even harder when you’re trying to do it alone -..

June 10, 2015 with 0 Comments

If you’ve spent a few hours on Instagram, it’s easy to see that the way we market and advertise products has changed. Gone are the..

June 9, 2015 with 2 Comments

Getting that “yes” doesn’t require arm twisting or sleazy used car salesman tactics. Sometimes, all it takes is the proper framework…

April 20, 2015 with 0 Comments

Looking for a way to make life easier, save time, and still maximize your marketing spend? In this article, I’ll walk you through the..

April 15, 2015 with 12 Comments

You first learned this skill when you were five, but, it was lost by adulthood. It’s time for this skill to make a comeback. It’s a..

March 17, 2015 with 0 Comments

Every year, content marketing gets shaken up a bit. Google’s algorithm updates are largely to blame, but general trends and the influence..

February 23, 2015 with 0 Comments

Your company’s blog is a necessity. That much you know – it’s been said by every marketing expert you’ve ever consulted. There’s..

February 18, 2015 with 0 Comments

The clock ticks slowly. You’re sitting at the computer – waiting for inspiration to strike. Fingers poised over the keyboard, you..

February 13, 2015 with 0 Comments