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Why Price Anchoring Is a Bad Idea for Businesses

Every weekend, some retail chain seems to be advertising “The biggest sale of the year.” At one time, those words were enough to bring..

August 12, 2015 with 0 Comments

Swift Sweep is a new series that looks at the eCommerce industry across the world, one country at a time. Observing the major players, what..

August 5, 2015 with 1 Comment

Content marketing works best when you focus on what you say and how you say it. Did you know that you can actually guess a person’s..

July 15, 2015 with 4 Comments

There’s a quiet yet frenzied war going on in the retail world. The objective: Take away the competitor’s shopper base and..

June 29, 2015 with 0 Comments

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

If you’ve ever worried about leaving an appliance on at home when you’re miles away, you aren’t alone. In fact, Honeywell’s..

June 16, 2015 with 0 Comments

Looking for a way to make life easier, save time, and still maximize your marketing spend? In this article, I’ll walk you through the..

April 15, 2015 with 12 Comments

Are you an ecommerce insider? With tight competition and ever-changing marketing strategies, maintaining a profitable ecommerce retail..

July 15, 2013 with 0 Comments