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Reverse PPC Cannibalization is Rampant among Retailers

The term “PPC Cannibalization” is used to describe the fear that your PPC ads sometimes steal visitors who would have clicked..

August 19, 2013 with 0 Comments

Enhanced Campaigns – 3 Steps for Retailers to Survive the Apocalypse

One of my favorite songs of all time is “It’s the End of the World as We Know It” by R.E.M. It seems to embody the fervor and..

June 27, 2013 with 0 Comments

6 Ecommerce Traffic Alternatives to SEO

Visitors are the lifeblood of your store, this goes without saying. Without them you will have no orders and no cash in the bank, full..

May 7, 2013 with 1 Comment

Enhanced Campaigns Don’t Suck for Mobile Advertising in AdWords

At the Magento Commerce conference earlier this month, I sat in on an SEM-focused session.  When asked about Enhanced Campaigns, one..

April 22, 2013 with 1 Comment

Misused AdWords Metrics for Retail Marketing

AdWords provides advertisers a ton of metrics — 46 campaign-level columns alone.  Some are critically needed; many are used..

March 27, 2013 with 0 Comments

Location Targeting with New AdWords Enhanced Campaigns for Retailers

Before Google’s new Enhanced Campaigns, targeting your ecommerce AdWords campaigns to specific locations was an on/off proposition...

March 8, 2013 with 0 Comments

Target ROI Considerations for eCommerce Retailers

How much can you afford to spend on advertising?  eCommerce retailers are usually quick to blurt out their most desired target ROI. All..

January 28, 2013 with 0 Comments

3-Step eCommerce PPC Ad Checkup for your AdWords Account

Ads are the lifeblood of paid search.  Potential customers come to your site to buy your wares on the promise of your ads.  Although..

January 7, 2013 with 0 Comments

Vanishing Ads: Ad Blocking Will Change Online Advertising

9% of all Internet users feel that advertising is the great whore of the Internet — or at least a great inconvenience. This is the..

November 18, 2012 with 0 Comments

Mobile Marketing Chicken & Egg

Many retailers are reluctant to invest in a mobile version of their website. Their mobile traffic is minuscule and conversion rates stink...

October 22, 2012 with 1 Comment
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