Marketing

Mobile Marketing Chicken & Egg

Many retailers are reluctant to invest in a mobile version of their website. Their mobile traffic is minuscule and conversion rates stink…

October 22, 2012 with 1 Comment

Bing continues to steadily gain search share. According to comScore, as of July 2012, 25.6% of all online searches were powered by Bing…

October 1, 2012 with 2 Comments

Without proper targeting, display advertising is a money pit for online retailers. The good news is that display networks continue to..

September 7, 2012 with 0 Comments

Twitter has been making some drastic steps lately in their quest to control their revenue destiny. While their growth has been propelled..

August 30, 2012 with 0 Comments

When Google launched their content network in 2003, it was the wild west. Advertisers got burned giving thousands of dollars to spammy..

August 25, 2012 with 0 Comments

We recently conducted the following Flash Survey among users of our real-time conversion optimization software. We asked online retailers..

August 9, 2012 with 0 Comments

A day after the launch of Google Shopping, Google released an update to their free AdWords Editor software. This new version, among other..

July 1, 2012 with 0 Comments

As everyone knows, Google dominates search market share. Upwards of 65% of all searches online originate with Google. Google has been..

June 30, 2012 with 0 Comments

Google may stink at social, but they sure get shopping. With the same breath they used to announce the new Google Shopping, they are..

June 30, 2012 with 0 Comments

Retailers are reeling from the Google bombshell announced on May 31st. Google Product Search is being demolished. In it’s place..

June 30, 2012 with 0 Comments