Using Mobile to Boost Repeat Customers
If mobile hasn’t taken off for your ecommerce site, a mindset change may help. Here it is: mobile as a tool for existing customers…
Mobile
Enhanced Campaigns – 3 Steps for Retailers to Survive the Apocalypse
One of my favorite songs of all time is “It’s the End of the World as We Know It” by R.E.M. It seems to embody the fervor and.. Read More…
Enhanced Campaigns Don’t Suck for Mobile Advertising in AdWords
At the Magento Commerce conference earlier this month, I sat in on an SEM-focused session. When asked about Enhanced Campaigns, one..
Location Targeting with New AdWords Enhanced Campaigns for Retailers
Before Google’s new Enhanced Campaigns, targeting your ecommerce AdWords campaigns to specific locations was an on/off proposition…
Mobile Shopping Payment Methods Nightmare Solved in 2 Steps
Mobile shopping is no fun. This is a problem for online retailers as mobile devices are becoming our primary connection to the Internet…
Mobile Marketing Chicken & Egg
Many retailers are reluctant to invest in a mobile version of their website. Their mobile traffic is minuscule and conversion rates stink…
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