Persuasion Principles for eCommerce Retailers: Part 1
As a marketing guy, I’ve found great inspiration in Robert Cialdini’s landmark book, Influence: The Psychology of Persuasion…
Lifetime Value
Persuasion Principles to Increase eCommerce Retail Conversion Rate: Part 2
As mentioned in part 1 of this retail persuasion series, your ecommerce retail success is dependent upon persuading customers to buy and.. Read More…
Using Mobile to Boost Repeat Customers
If mobile hasn’t taken off for your ecommerce site, a mindset change may help. Here it is: mobile as a tool for existing customers…
Target ROI Considerations for eCommerce Retailers
How much can you afford to spend on advertising? eCommerce retailers are usually quick to blurt out their most desired target ROI. All..
Shrink Your Market: Strategies Online Retailers Should Steal from B2B Marketing
Instead of simply copying your competitors, it’s sometimes helpful to take a look at your online retail business with fresh eyes…
4 Profit Levers for eCommerce Growth
The new year is approaching — time to plan some resolutions for your online store. What follows are four substantial profit levers..
How to Develop a Value Proposition in eCommerce
If there is one term equally overused and meaningless as “Content is King”, it most certainly is “Offer Value”…
Top 3 Strategies Retailers Can Steal from Subscription-Based Businesses
Online advertisers tend to fall into several distinct business models. The first major classification involve the front-end offer. Is it a..
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Commentary & Insights for Online Retailers