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Chris Crompton
Chris Crompton

About Chris Crompton

Chris Crompton is the Group Marketing Manager at ROI Revolution, a retail-focused digital marketing agency.

Location Targeting with New AdWords Enhanced Campaigns for Retailers

Before Google’s new Enhanced Campaigns, targeting your ecommerce AdWords campaigns to specific locations was an on/off proposition…

March 8, 2013 with 0 Comments

Target ROI Considerations for eCommerce Retailers

How much can you afford to spend on advertising?  eCommerce retailers are usually quick to blurt out their most desired target ROI. All..

January 28, 2013 with 0 Comments

Shrink Your Market: Strategies Online Retailers Should Steal from B2B Marketing

Instead of simply copying your competitors, it’s sometimes helpful to take a look at your online retail business with fresh eyes…

January 21, 2013 with 0 Comments

3-Step eCommerce PPC Ad Checkup for your AdWords Account

Ads are the lifeblood of paid search.  Potential customers come to your site to buy your wares on the promise of your ads.  Although..

January 7, 2013 with 0 Comments

4 Profit Levers for eCommerce Growth

The new year is approaching — time to plan some resolutions for your online store.  What follows are four substantial profit levers..

December 17, 2012 with 0 Comments

The Battle for Same Day Delivery of Online Purchases

The fight between shopping online & vs. offline has been a matter of trade offs for consumers. Want the best selection? Online. Want..

December 1, 2012 with 0 Comments

Vanishing Ads: Ad Blocking Will Change Online Advertising

9% of all Internet users feel that advertising is the great whore of the Internet — or at least a great inconvenience. This is the..

November 18, 2012 with 0 Comments

Mobile Shopping Payment Methods Nightmare Solved in 2 Steps

Mobile shopping is no fun. This is a problem for online retailers as mobile devices are becoming our primary connection to the Internet…

November 8, 2012 with 0 Comments

Mobile Marketing Chicken & Egg

Many retailers are reluctant to invest in a mobile version of their website. Their mobile traffic is minuscule and conversion rates stink…

October 22, 2012 with 1 Comment

PPC from AdWords to adCenter & Bing Ads

Bing continues to steadily gain search share. According to comScore, as of July 2012, 25.6% of all online searches were powered by Bing…

October 1, 2012 with 2 Comments
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