Posts by Chris Crompton | eCommerce Insiders

Location Targeting with New AdWords Enhanced Campaigns for Retailers

Before Google’s new Enhanced Campaigns, targeting your ecommerce AdWords campaigns to specific locations was an on/off proposition…

March 8, 2013 with 0 Comments

How much can you afford to spend on advertising? eCommerce retailers are usually quick to blurt out their most desired target ROI. All..

January 28, 2013 with 0 Comments

Instead of simply copying your competitors, it’s sometimes helpful to take a look at your online retail business with fresh eyes…

January 21, 2013 with 0 Comments

Ads are the lifeblood of paid search. Potential customers come to your site to buy your wares on the promise of your ads. Although..

January 7, 2013 with 0 Comments

The new year is approaching — time to plan some resolutions for your online store. What follows are four substantial profit levers..

December 17, 2012 with 0 Comments

The fight between shopping online & vs. offline has been a matter of trade offs for consumers. Want the best selection? Online. Want..

December 1, 2012 with 0 Comments

9% of all Internet users feel that advertising is the great whore of the Internet — or at least a great inconvenience. This is the..

November 18, 2012 with 0 Comments

Mobile shopping is no fun. This is a problem for online retailers as mobile devices are becoming our primary connection to the Internet…

November 8, 2012 with 0 Comments

Many retailers are reluctant to invest in a mobile version of their website. Their mobile traffic is minuscule and conversion rates stink…

October 22, 2012 with 1 Comment

Bing continues to steadily gain search share. According to comScore, as of July 2012, 25.6% of all online searches were powered by Bing…

October 1, 2012 with 2 Comments