This week, Pinterest has released new features particularly aimed at supporting ecommerce vendors to create a stronger connection between Pinterest users and your online store.
The new features include more sales information when you click on images that are indicated with a new product icon. New information includes pricing, whether the item is in stock, and which online outlets sell the product.
The new product pin details are only available to users who have updated their interface to the new look, which is prompted whenever a user logs in (a refresh similar to how Facebook asked users to update to the new timeline view, and how Google+ recently asked users if they wanted to upgrade their profile to use the new large image size).
The new product pins are being used with a select range of retailers at present, including some larger US retail brands. Ecommerce vendors using Shopify and Etsy will also be able to have their stock and sales details added to Pinterest.
Pinterest has one of the fastest growing trajectories amongst the social media platforms – and given the exponential growth of the others, that’s saying something. Pinterest allows users to “pin” images to private and public board collections, thus allowing any user to become a curator, with a collection of boards showing their various interests.
Pinterest is popular amongst a crucial online shopping target market – women aged 18 – 45 years – and so being able to connect and engage with Pinterest users offers online retailers a chance to build a loyal customer base who will shop at your virtual storefront.
To make the most of these changes, you can get started now to increase your presence on Pinterest.
Make sure you have optimized your Pinterest account to best take advantage of these new features: